Nederlander Worldwide Partners With Shaanxi Qinhuang Grand Theatre For Legend of Emperor Qin

Article By William Kustiono
Photo by Emily Cheng & Niko

On August 28, 2013, The Nederlander Worldwide Entertainment (NEW) and Shaanxi Qinhaung Grand Theatre Performing Arts Co. co-presented a new world class and state-of-the-art presentation of The Legend of Emperor Qin. The Legend of Emperor Qin depicts events that occurred during the Chinese Qin Dynasty. At press conference The Minskoff Theatre on Broadway, the President of Shaanxi Jiuzhouyinghong Enterprise Development Co. Ltd Wang Yong was proud to announce the new theatre located in Xi’an China. The theater will showcase The Legend of Emperor Qin in 2014.

This production reunited composer Klaus Badelt, writer Sun Haohui, and director Zhao Ming who are members from the creative team that created the opening and closing ceremonies of the 2008 Beijing Olympic Games. Advanced lighting techniques and design elements were used to create an experience for the audience especially with the beautiful Chinese costumes. This production has a budget of over $65,000,000 and will launch in spring 2014. The theater covers more than 230,000 square feet with a capacity of 2,000 and the biggest LED screens on stage in China. This theater will be marked as the biggest state-of-the-art venue in China.

Robert Nederlander, Sr., Robert Nederlander, Jr.

Robert Nederlander, Sr.

Robert Nederlander, Jr. President and CEO of Nederlander Worldwide Entertainment, is honored to partner with Shaanxi Qinhaung Grand Theatre Performing Arts Co. to display the new performing arts venue and to showcase The Legend of Emperor Qin. He also commented that The Nederlander family is committed to the Chinese cultural industry and pleased to help spreading and preserving the culture.

Wang Yong

At the end of the discussion, President Wang explained that the performance will first appear in China and there will be a future discussion about conducting the show on Broadway, NY.  Best of luck and we do wish to see it live in New York!

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