Taiwan has teamed up with H Mart, a Korean-owned and one of the most major supermarket chain groups in North America, in the United States to promote Taiwanese food products by unveiling “the Taiwan Food Festival” in the store’s outlets. This “Taiwan Food Festival” had a grand opening at H Mart in Edison, New Jersey on June 10. Organized by Taiwan External Trade Development Council (TAITRA), this event is sponsored by Bureau of Foreign Trade. This event is open to public from 6/10 to 6/16, with four locations including Edison, NJ, Burlington, MA, Plano, TX, and Diamond Bar, LA.
Guests attended the ribbon cutting ceremony include Deputy Director General Franklin F.Y. Chen of Taipei Economic and Cultural Office in New York (TECO), Director Chia-Yuh Ling of Investment and Trade Office, Director Frank Su of Taiwan Trade Center New York, H Mart Group’s global procurement center Grand BK’s President Brian Kown, Vice President Hyun Sik Sohn, Senior Sales Manager Seung Ju Jung, New Jersey Regional Manager Sang Hyun Nam, and Edison (NJ)’s Store Manager Kuk Jin Kwon. In addition, President James Chung from New Jersey Taiwanese Chamber of Commerce (NJTCC), Commissioner William Chiang of Overseas Compatriot Affairs Commission, and local food industry firms also attend the grand opening ceremony.
Participating Taiwanese brands present a wide range of products that fall into four categories: frozen food, sauces, beverages, and snacks. The main frozen food brands include Longfeng (frozen buns, steamed bread, pancakes), I-Mei (scallion pancakes, oriental pancakes), Poki Soda Pop Ice Bar, and Yaa-Fang Ice Bars (strawberry, mango, red bean & jelly, litchi jelly, chocolate mint) …etc. Sauces include Kamlan soy sauce (samg chau, lau chau, soy paste) and Red Label rice wine. Beverages include Apple Sidra, HeySong Sarsaparilla, and Shih-Chuan Vinegar Drink (plum, apple, peach, pineapple, grape). Snacks and biscuits is the most diverse category; products include San Shu Gong’s “Snow Lover” Series (pineapple, green tea, kumquat, durian, guyabano), E G Sain’s honey cakes (Alishan tea, mocha coffee, minsyong pineapple, longan honey), ABC Jelly cups, Luyao Ecology Dry Mushrooms (mushrooms and mushroom cookies), Tai Ting’s Nishiki Kawa (sesame, mocha, peanut mochi), Triko Foods Co and A Sha Noodles Series…etc. These brands reflect Taiwanese food products’ rich and diverse nature.
“Taiwan Food Festival” not only highlights Taiwanese products, but also allows attendees to experience Taiwanese food culture and its specialty products to attract more American consumers to choose Taiwanese products.
H Mart was established in 1982 in Woodside, Queens in New York, and currently has 51 chain stores across the U.S. This year, it will open 12 more new stores, which further connects Asian food products to North American market.