Red Obsession Screening

Article by Bak Keung Ko

As part of the 2013 Tribeca Film Festival, AsianInNY was invited to watch the pre-screening of the documentary “Red Obsession”. You’re probably guessing, what is this red obsession? It is none other than the famous Bordeaux! When we say Bordeaux, we actually mean the red wine made from vineyards in the Bordeaux region of France. Over many centuries, Bordeaux has established a reputation of being a symbol of wealth and power. Consequently, many authoritative figures have lusted for them. Directed by Warwick Ross and David Roach, this film highlights the economic growth of China and how its people have shaken the wine industry with its unforeseen love with French wine.

Once limited by conquest, China has advanced more rapidly than any other country in the world to make up for its loss of generation. As a result of its economic growth in the last 10 years, it is now known as the world’s fastest growing economy. To the Chinese, new ventures and success are essential so it does not matter if one starts from zero. It is this ambition that has fueled China’s continued progress to live up to Western standards and also its emerging interest in French wine. To quote a proverb, “the nail that sticks out must be pounded”, meaning that only negative things will happen if you do not conform to society’s standards. By taking up an interest in Bordeaux wine, the Chinese are demonstrating an ability to stand apart from the rest of the world through status, face and knowledge. One particular Bordeaux brand, the Chateau Lafite, has become quite popular in China, which has drastically changed both the wine market and also world views about the Chinese. Despite the Global Financial Crisis, China continued to consume these luxury items while the rest of the world recovered. This not only indicates passion but dedication as well. To the Chinese, there is nothing more important than success so that the next generation can live a better life.

As a Chinese American, I was awe-inspired at the increasing successes and luxuries of my people overseas. Being a member of a low-income/middle class Asian community definitely gave me a different perspective of how life should be. I often believed that success paralleled with excellent academic records, strong passion and community service among others. The film made me realize that Nothing can prevent you from achieving your goals as long as you have a firm mindset. Poor grades, bad reputation, or even lack of experience cannot stand in the way of what you hope to achieve as long as you are persistent and show strong resolve. Watching “Red Obsession” not only strengthened my desire to achieve my goals but also gave me a new perspective into life all the while sparking an interest to take up wine tasting in the near future (for leisure, of course!).

For more about the movie:

For more information about upcoming screenings, visit the Tribeca Film Festival at

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