This season, Y-3 continues the celebration of its 10th anniversary by looking forward to a future looking back on its past.
The show’s concept is “future thrift,” and it imagines how coming generations might mix elements of technology and tradition. Shown on Manhattan’s Lower East Side on Sunday, February 10, 2013, as part of New York fashion week, the collection produced clever new interpretations of Y-3’s sport-style signatures: exuberant graphic prints; innovative fabric juxtapositions; layered, voluminous silhouettes; and instantly covetable footwear.
Yohji Yamamoto, the label’s designer, described an act of “walking backward into the future,” suggesting a unique, non-linear idea of time passing. Models walked the runway to music by Rinôçérôse and Ruth Brown while a front-row crowd including Sam Claflin, Nikolaj Coster-Waldau, A$AP Rocky, Casey Spooner, Leigh Lezark, and adidas Sport Style Creative Director Dirk Schönberger looked on.
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