Article By Tara Rose Lily
Photo by Francis Latif
To honor Breast Cancer Awareness Month, the Dream Hotel in Midtown opened its doors on Thursday night for the debut of the SCHEÉ luxury footwear collection and its launch party to fashionistas alike.
Located in one of the posh, ultra-modern bars at the Dream Hotel, the luxury footwear collection was presented uniquely on every surface available in the bar—on the edges of the walls, columns in the middle of the room, and on the low-tabletops in the bar’s lounge. Chicly dressed models gave a taste of SCHEÉ’s luxury footwear by craftily displaying Swarovski crystal encrusted stilettos, bold wooden sandals, and elegantly embroidered heels on silver serving platters, offering each guest a glance at the new collection.
Caitlyn Hess, designer and founder of SCHEÉ, used her passion for fashion design and her treasured experiences of volunteering her help to those in need to fuel the creation of SCHEÉ. Aside from its glamorous luxury footwear, SCHEÉ was created to not only make a fashion statement, but a statement of inspiration. As a breast cancer survivor, Hess participates in multiple charitable causes like Breast Cancer Awareness Month by contributing five percent of SCHEÉ’s total sales. Hess makes generous donations of SCHEÉ’s profits to varied charitable causes per season, and uses her new designs for the SCHEÉ luxury footwear collection as a way of inspiring others to “Walk to Make a Difference.” Hess’s original designs are handcrafted and embroidered in Italy, dressed in hand-loomed silk satins, and adorned with Swarovski crystals to mirror her varied inspirations each season.
The Spring 2013 collection of the SCHEÉ luxury footwear incorporates classic elegance with a modern twist. Among the designs featured in the SCHEÉ luxury footwear collection include Swarovski crystal studded dual heels along with chunky wooden-heeled sandals and bold buckled straps encrusted with Swarovski crystals. Hess adds an edgy vibe with her narrow-toed, silver-fringed heels and her peep-toe suede platforms with tasteful studded netting. Similarly, Hess softens her designs by incorporating soft blues, creams, and grays in some of her pumps while accenting them with feminine embroidered bows.
Hess explains her Spring 2013 collection and further SCHEÉ collections by stating that she intends for “SCHEÉ to redefine the shoe industry by bringing together design, luxury, and personal expression while changing people’s lives.”
To explore more of the SCHEÉ Spring 2013 luxury footwear collection, visit whoisschee.com
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