PRONOVIAS 2014 Fashion Show Hosted by Petra Nemcova

Article by Alice Chin
Photo by Niko

Atelier Pronovias presented its 2014 bridal collection at the St. James church yesterday at Madison Avenue and the model Petra Nemcova hosted the event with music by Chelsea Leyland. Viewers probably have seen it when Blair Waldorf got married to Prince Louis in Gossip Girl or when Rebecca Bloomwood attended her friend’s wedding in Confessions of a Shopaholic movie.

The church was the perfect setting for the romantic collection which consisted of effervescent, ethereal gowns that delicately highlighted the body. There was a special illumination and sound and nearly 400 guests that include bloggers, celebrities and editors attended the fashion show.

I’m not the type of woman who have fantasized or planned out my wedding since childhood. However, after watching the show, I had a few ideas about my future wedding gown! Silhouettes ranged from sleek and polished to princess-like looks with full-bodied gowns. The collection featured sumptuous fabrics such as luxurious French silk and lace, and lavish materials such as rebrodé, and chantilly lace, Parisian organza, and taffeta. Models wore gorgeous golden, floral headpieces which created a lovely glow.

Pronovias is a family business that began life in el Suizo, a prestigious Barcelona store founded in 1922 that specialized in the lace, embroidery and high-quality silk fabrics demanded by the brides of Catlonia’s high society. The company presented its first collection of prêt-à-porte wedding gowns In Spain in 1964. The Pronovias brand was born in that same decade and in 1968 opened the first bridal store in Spain.

We also enjoyed the after-party at Pronovis flagship store at 14 East 52nd Street with great music by Chelsea Leyland and great drink & finger food. What a fabulous day!

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