Noon By Noor Spring 2014

Designers Noor Rashid Al Khalifa and Haya Mohammed Al Khalifa

By William Kustiono

On September 6, 2013, Noon By Noor showcased their collection at New York’s most prestigious fashion show, Mercedes-Benz Fashion Week. Noon By Noor comes from the Arabic letter ‘N’, pronounced as ‘noon’. Noon by Noor is an exciting new label that is set to make an impact on the world of fashion through elegant and exotic creations that are designed to compliment the modern woman. It is a decidedly feminine brand that combines luxurious fabrics, granting the line its qualitative edge of timeless styles.

Bahraini designers Noon By Noor Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, adorn lavish fabrics with unexpected details, such as hand stitching, and homemade accents to add dimension and individuality to each piece. Noon By Noor offers an array of feminine dresses, tailored blazers and statement separates that can be worn in casual sophistication by day, or in exquisite elegance by night.

Noor By Noor’s design is inspired by Bahrain’s famous Tree of Life. Shaikha Noor commented on this season’s collection and said they focused on the beauty of finer details such as lace panels, floral appliqués, and ornate embellishments. Noon by Noor is a fuse between Bahrain roots with classic Hollywood charm and French tailoring.

Noon By Noor successfully launched their line in Los Angeles in July 2011. Several famous people attended their events such as Lo Bosworth, Demi Lovato, AnnaLynne McCord, and Kim Kardashian, each of them wore Noon By Noor dress.

In February 2013, Noon By Noor made their second appearance at New York’s Mercedes-Benz Fashion Week, presenting its Fall/Winter 2013 collection. At the September 2013 Mercedes-Benz Fashion Week, Noon By Noor featured their Spring 2014 collection.

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