Nolcha Fashion Shows Featuring Just In Case Collection

Article by Jessica Laiter

The Nolcha Shows are known for incubating and exhibiting independent fashion designers and talent, to help them build and grow successful businesses within a competitive industry. This season at New York Fashion Week, the Nolcha Show runway hosted a variety of designer collections, including Taiwanese designer Justin Chou, founder of the label Just In Case. Previously he was awarded with the 2015 ELLE New Talented Award of Taiwan and the 2016 Men’s Uno Next Asian Top 5 Fashion Designers. Of particular interest is his adherence to culturally oriented details intertwined into his collections. He envisions his label as one distinguishable by its unique style, mixed with street style and Chinese-crafted details that can be experienced and understood by all.

Down the runway, Justin sent a reel of models straight from Dracula’s Transylvania, fused with the dark and ragged style of Johnny Depp in his role as Edward Scissorhands. Without a doubt, Mr. Chou channeled his sinister side with this one. Hoping to make a loud disruption at New York Fashion Week, everything he showed this season was BIG indeed. He played with oversized chunky knits and coats, bulky skirts and puffy sleeves, in a schematic black and white color palette, with just a sporadic hint of red. Synchronized to a slightly aggressive soundtrack, viewers were immediately engulfed by the motif.

The presentation was thought provoking and inspiring, leaving viewers in awe and fascination, questioning the designer’s motivations but excited for more. Check out my interview with Mr. Chou himself to learn more about the man behind the scenes.

AsianInNY: What was your inspiration for this season’s collection?

Justin Chou: For this collection I used traditional calligraphy as my inspiration and actually worked with one of Taiwan’s calligraphy masters, mirroring the ink, like the five segments, happy, light, wet or dry and burned. It’s a fantastic skill to design.

AsianInNY: And so you frequently use Chinese culture in your designs?

Justin Chou: Yes for sure.

AsianInNY: Who is your ideal man or woman for the Just in Case brand?

Justin Chou: My ideal man is actually from the West, Johnny Depp! You can really feel the manliness. As for the ideal woman, I am still trying to find her. Obviously we previously want Beyonce or Rihanna, but that would be a bit of a clash with our brand. We are targeting those who are 25 to 28 years old.

AsianInNY: Where can people currently purchase your designs?

Justin Chou: As of now, in Europe, Japan, Taiwan and online. I hope to have an opportunity to sell in New York and to have buyers get some of our clothes into their stores and connect with our brand.

AsianInNY: What kind of suggestion do you have for emerging designers?

Justin Chou: Always be yourself. Don’t follow a trend. Trends are too large and vast. We all have our own opinions of these trends, so we must take parts and personalize them.

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