By Katherine Oon
Multi-talented Sicilian-born Francesca Marotta served up another dose of her aesthetic wrought-minimalism designs in an intimate location in a private members club Apartment 58 in Soho. Not just a designer, Marotta is also an accomplished stylist and art-director having worked on various fashion projects including editorials for Vogue Japan, ad campaigns, music videos and on tours for artists including The Scissor Sisters.
Known best for her innovative and avant garde style, Marotta’s design reflecting edgy and raw conceptual make a summer statement in this collection. Be ready to embrace Spring Summer with a fresh take on leather with fierce metallic for maximum impact for Francesca Marotta’s Spring Summer Collection.
The collection shows a striking impact, where the silhouette gets transformed by the lightweight yet textured fabrics such as silk organza that allow new volume and highlight on the shoulders. Plus a host of gorgeously original and sophisticated combinations of leather, velvet and silk with vivid colours pops of blues, mustard, burgundy and metallic hues of gold and green provided a suitably sport-luxe feel to this fresh show and the black for a deepest ultra-sophisticated look.
Francesca continued her collection with the “Francesca Marotta look” of strong, sexy and power dressing. The fashion designer certainly has a certain style noir about her collections, often leaning towards the darker side of aesthetic. Francesca Marotta’s Spring Summer 2013 collection is based on purity and sincerity of one soul.
Francesca has designed the collection to free the body from any restrictions and for women who have a busy lifestyle who want to be comfortable in any situation. The collection was a shining example of stripped down modernity with simple silhouettes, alternating between strong, architectural shapes and softer, more feminine silhouettes. The collection also featured dresses made of velvet, tops with contrasting materials such as leather and velvet, silk-blend satin capri pants paired with organza top with leather shoulders patch and collar. Silks in all variations of weight have been used for this collection and strategically depending on the cuts and the vision aimed to achieve.
Models faces were kept simple finished with dark lipstick and to add an edgy twist to this collection; the highlight was of course, the visors worn to accompanying this collection which draws so much attention for a powerfully artistic statement. Models are also being accessorised with Marotta jewellery collaboration with Milko Boyarov and shoes collaboration with Gil Carvalho.
The standout of the collection featured a butter soft gold leather trousers and jacket number are the cover-up of the season. This trend might seem tricky to pull-off in an everyday context, but a simple metallic separate can be surprisingly versatile. The collection showed how beautiful and well constructed her garments are.
For more information on the designer please visit www.francescamarotta.com
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