Article by Raymond Mei
Photo credit Leona Liang
Launched in February of 2010, Concept Korea is celebrating its eighth season of unique fashion movement this month. It is a ‘global fashion project’, through which the government provides direct support in order to widely publicize Korea’s fashion culture throughout the world and to help Korean designers advance into overseas markets.
Starting this season, Concept Korea will be divided into ‘Pre Concept Korea’ and ‘Main Concept Korea’ to reflect the growth phase and size of designer brands so as to provide customized support by designer.
This season, the Spring 2014 Main Concept Korea included four brands which are: Kaal Eisuktae, Choi Boko, Beyond Closet, and Big Park. Kaal E. Suktae by Lee Suk Tae was the first collection to present classic black and white pieces featuring cut-outs and loose tops and skirts. The cut-outs added a futuristic concept to the collection that worked very well.
The second collection was Choiboko by Choi Bo Ko. Significantly different in style from the previous collection, this brand shows off a punk rock inspired pieces worn by models with big, messy, acid colored hair. The collection consisted of many plaids, denim and cut-outs that resembled a montage art school project. Good to see a different flavor of fashion on the runway.
The third collection to take the runway was Beyond Closet by Ko Tae Yong. The brand showed off a mens’ collection that featured looks with combinations of bright, pastel and neutral colors. The diamond pattern plaids gave the pieces an edge to the casual looks. A very school-boy feel to the collection.
The last collection was Big Park by Park Youn Soo. Black and pink was a popular choice in this collection with several leather jackets in those colors. Big Park showcased womens’ semi-formal pieces with stripes and different unique patterns and prints, which stood out very well.
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