By Alison Ng
On March 18, IW Group held a community reception for Ms. Jessica Shih of Verizon Wireless, in honor of her acceptance as Executive Director, Corporate Character & Multicultural Communications. While the new position brings Ms. Shih to New Jersey, her role puts one more woman of color in a leadership position in the field of marketing and advertising.
Bill Imada, Chairman and Chief Collaboration Officer of IW Group, introduced Ms. Shih and spoke a little about her accomplishments. He also touched on the fact that there are very few Asian Americans in management positions, especially at well-known companies. And more recently, the few Asian Americans in high corporate positions – such as Blue Cross and Bank of America, have lost their jobs to make way for ‘younger’ visionaries.
“I’m very excited that we at least have [Ms. Shih] in Verizon,” Mr. Imada stated, informing the audience that the Asian-American community was going to be her safety net in her new journey.
Ms. Shih, who recently stepped into her role at Verizon, was formerly a manager at Proctor & Gamble. There, she found that the environment rather diverse. At Verizon in communications, she is the only Asian at her level. Still, Ms. Shih stayed positive.
“Together, we can really make a difference,” she ended, looking towards the future.