Interview with Cutting Edge London Label Babymodo

(Victor Pao and Angel Salti)

By Laurence Baroini

On a rainy September afternoon in London city, I met up with delightful Angel Salti and Victor Pao, the power duo behind the new London label Babymodo. When Singapore born Angel Salti moved to London in 2008, she decided to dedicate her time to her lifetime dream career: fashion; Angel created Babymodo. She was then introduced to the highly accomplished fashion designer Victor Pao, soon after the pair collaborated and created Babymodo’s first collection for Spring/Summer 2012.

Babymodo is not trend focused, it has a very distinct look. It has a fresh creative and innovative style. Its uniqueness is translated into the original prints digitally created by Victor. The use of exquisite silk and beautiful cotton has made the collection strong and unique. The cuts are a fusion combination of Asian and European culture. The palette is water color base, shades of purple with splashes of lime yellow and pristine white.

“We ended up with 47 pieces for our first collection. We are very pleased with the results.” Angel described.

The multicultural background of the duo is clearly portrayed in the collection. The design features some caftans in silk but also some kimonos. When asked if designing in London has any influences in their creation, Angel admits “London is one of the most cosmopolitan cities in the world and it does nurture our creations.”

They are enthusiastic to create clothes that are effortlessly stylish and yet still very comfortable. Angel enjoys wearing the collection herself. In response to the question which A-list celebrities they would like to dress, Victor answers Penelope Cruz and Angel Pipa Middelton. But Victor adds “we would be really happy to walk down the street and meet an everyday woman wearing Babymodo” since the Babymodo is a creation for everyone who wants to look different!

In the near future, Angel mother of two, share with me that they would like to design menswear and kids wear too. They dream about having a catwalk runway fashion show in London as it would be a great way to express all their creativity. When asked which fashion shows inspire them the most this season, they both name Alexander McQueen and Givenchy.

A few days away from their first London fashion week exhibition, they are very excited to launch the brand. Our sincere wish for Babymodo is to grow and have the success they are hoping for.

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