The International Beauty Show New York Celebrates 101 Years of Continued Success

The International Beauty Show New York (IBS New York), took place March 4-6, 2018 at the Jacob K. Javits Center. Celebrating 101 years of continued success, IBS New York is the longest-running beauty show in the nation. Each year, thousands of beauty professionals from across the globe unite at IBS New York to seek out the latest beauty trends and innovations. This year was no exception, as the event drew a whopping 66,500 attendees over the course of the 3-day event.

More than 500 leading beauty brands packed the lively show floor, including: Amika, Andis, Conair, Framar, Glam Seamless, Halocouture, Olaplex, Rusk, Ted Gibson, Truss, and Turbo Power, among many others. As always, the show floor was teeming with cutting-edge products and tools, inspiring in-booth education and world-renowned platform artists. Delighted attendees took advantage of professionals-only pricing and exclusive show specials, eager to implement new trends, methods, and product lines into their salons.

This year, IBS New York debuted two new stages: The Mane Attraction stage which featured the latest in hair artistry and craftsmanship and The Finishing Touch Stage which showcased makeup, lash, and nail enhancements and catered to IBS New York’s growing audience of cosmetologists and lash technicians. Artists on The Mane Attraction stage included industry superstars, Ted Gibson, Charlie Price, Martin Parsons and Nick Arrojo, whose stunning performances allowed for standing-room only. On The Finishing Touch stage, Emmy award-winning makeup artist, Eve Pearl, dazzled makeup mavens with her tried and true bridal looks while beauty personality, Adamme Sosa, captivated attendees with his fool-proof techniques for bold, beautiful brows and flawless, contoured cheek bones. Spectators also enjoyed demonstrations by M·A·C Pro makeup artist, Gisel Calvillo and Lash Stuff specialist, Ester Hernandez, among others.

A comprehensive conference program boasted hundreds of free classes in areas such as cutting, coloring, men’s grooming, nail enhancements, makeup application, business, and product focused classes. These classes gave attendees the unique opportunity to hone their skills with the help of celebrity stylists such as David Lopez, Woody & Amy Michleb, and Marco Pelusi. Other prominent educators included hair authorities, DJ Muldoon, Aaron Johnson and Richard Ashforth along with nail gurus, John Hauk and Jaime Schrabeck.

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