Focus on Asia at the 2014 New York Times Travel Show

Taiwan Booth at New York Times Travel Show

Article By Ka Yee Chan
Photo credit Xue Liang

The 2014 New York Times Travel Show was held between February 28th and March 2nd at the Jacob K. Javits Convention Center. The show featured more than 500 exhibiting companies from over 150 countries. The show also featured domestic and international tourism boards, destinations, cruises, tour operators, hotels, resorts, travel technology, and other travel-related companies.

Asia Stage at New York Times Travel Show

Focusing back on the Asian countries, the NYT Travel Show presented Japan, Korea, China, Taiwan, Malaysia, Mongolia, Thailand, India, Indonesia, Macau, Nepal, Vietnam, Myanmar, and Sri Lanka; just about all you can think of. Every booth was very exciting and informative.

Japan Booth at New York Times Travel Show

At the Japan booth, Japanese tea was served. Both traditional –food, festivals, and modern Japan – lifestyles, and technology were presented. Korea is a popular site for tourism, because of the k-pop and k-dramas. Korean cuisine was emphasized at the Korea booth. China focused on promoting the traditional and natural sites of China as well as other Asian countries. At the Mongolia and Indonesia booth, the promoters wore very eye-catching traditional costumes.

Mario Lopez de Leon, Jr. (Consul General of the Philippine Consulate General New York), Mrs. Eleanor de Leon, Zaldy B. Patron (Deputy Consul General)

Myanmar promoted domestic service, and gave out beautiful traditional hand-made pouches. The Philippines introduced at least 28 fun attractions in the Philippines. The Malaysia booth even offered a tour of medical services in Malaysia.

Most excitingly, New York Times ranks Taiwan as 11th among the world’s 52 must visit places in 2014. Taiwan Tourism Bureau was responsible for promoting Taiwan in this NYT Travel Show. The Taiwan booth was decorated with Taiwanese festival lanterns. The whole booth was very colorful with a pop of vibrant orange, and photographs of Taiwan’s sceneries.

Taiwan Spicy Moms Dance Group

Taiwan’s booth was also attached to a stage with a heart billboard presenting Taiwan, the heart of Asia. Within the heart billboard, there was a video presenting the traveling essences in Taiwan. Along with the enthusiastic promoters, the overall presentation created an exciting, festive, and joyful atmosphere.

Paul Wen-liang Chang (Ambassador of Taipei Economic and Cultural Office in New York)

“Time for Taiwan” promoted six elements of tourist attraction- Time for Romance, Time for LOHAS, Time to Eat, Time to Shop, Time for Marvel, Time for Nature. The Taiwan Tourism Bureau emphasized this is the “Time for Celebration,” and wanted people to enjoy the presentation with all their senses.

Thomas Chang (Director of Taiwan Tourism at TECO)

To influence New Yorkers with the Taiwanese enthusiasm, the three days travel show was scheduled with exciting events and interactions. The Bureau offered a live demonstration of a Taiwan tea ceremony, Boba milk tea shaking competition, Taiwanese traditional dancing, and of course public tasting. The Bureau also offered games, such as “Goldfish Catching” and “King of Bwey,” which are popular in Taiwan’s night market. The Bureau had successfully presented a mini version of Taiwan in the NYT Travel Show.

Taiwan is a place that can fulfill both urban and outdoor desires. Taiwan’s natural sceneries and man-made wonders- street snacks, night markets, traditional festivals- are the biggest attractions. With a convenient transportation network, travelers can get the most out of Taiwan in a short period of time. To find out more about exciting tourism information, please visit For more information, please visit the NYT Travel Show at

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