Madison Avenue Celebrates Lunar New Year

The 5th Annual Madison Avenue Lunar New Year event kicked off on Saturday, February 1. Madison Avenue Business Improvement District also celebrated the Year of the Rat with a centuries-old tradition by installing wishing trees along Madison Avenue. Since ancient times, hanging wishes on trees for the New Year is synonymous with luck and good fortune, and is believed to encourage dreams to come true.

“Coming Together is a beginning. Keeping together is progress. Working together is success”. Successful partnership event with Madison Avenue, 24 Madison Retailers (i.e. Giorgio Armani, Graff Diamond, Marc Jacob), and 16 community groups. Together, we made history on Madison Avenue and celebrated Lunar New Year with hope and optimism. Close to 1,000 in actual attendance. Record turnout for Madison Avenue on a winter Saturday.” said by Conlyn Chan, co-organizer of Madison Avenue Lunar New Year Celebration.

Participating stores including:

Alice + Olivia, 755 Madison Avenue (65-66)
Present your event program guide and enjoy 20% off all full price product, a complimentary bouquet from the Luck Flower Bar, and the chance to win an Alice + Olivia gift card.

Alexandre Birman, 957 Madison Avenue (75-76)
For each pair of full price shoes purchased ($500 miniumum purchase), clients will receive a free pair of our newest icon, the clarita Jelly, in red!

Atelier Cologne, 950 Madison Avenue (74-75)
Chinese New Year – Limited Edition Santal Carmin Gift Set, $300 (value of $475). Includes Limited Edition 100 ML Bottle of Santal Carmin, 30 ML Travel Spray & Personalized Leather Case.

Bally, 689 Madison Avenue (61-62)
Experience the Celestine Shoulder Bag: $1,195 and Lucycle Shoulder Bag: $1,350

Bonpoint, 805 Madison Avenue (67-68)
Offering a special pouch as a gift with purchase.

Davide Cenci, 1015 Madison Avenue (78-79)
Davide Cenci Fragrance: 50% off; Davide Cenci Fragrance 1926: 50% off; Extra 10% off all sale merchandise; 10% off new spring collection.

Frette, 799 Madison Avenue (67-68)
Featuring The Lunar New Year Boudoir Sham: custom embroidered with the Chinese character for fortune, available in festive red or gold. Limited quantities available. With every Frette in-store purchase, receive a lucky fortune “Hongbao” for a chance to win a $888 Frette Shopping Experience through February 8, 2020.

Kate Spade New York, 789 Madison Avenue (66-67)
Featuring the Kate Spade New York x Tom & Jerry Collection in honor of the Lunar New Year.

Lafayette 148, 956 Madison Avenue (75-76)
Lafayette 148 is offering a special gift with purchase during the day of the event. Featuring an Adjustable Pave Encrusted Lancet Necklace for $298.

Marc Jacobs Madison, 655 Madison Avenue (60-61)
Featuring limited edition Year of the Rat handbags and leather goods.

Montblanc, 600 Madison Avenue (57-58)
Enjoy a gift with in-store purchase over $500, through February 15, 2020.

Paul Morelli, 895 Madison Avenue (72-73)
Featuring their ruby Stellanise collection.

Sergio Rossi, 678 Madison Avenue (61-62)
Sergio Rossi celebrates the Chinese New Year, Year of the Rat, by restyling two best-selling styles of SR ICONA. Our super sparkling and special glitter has been given a red touch to wish good fortune and joy for the year to come. As per tradition the lining is characterized with a special pattern recalling this Chinese year zodiac animal, the rat. The limited edition SR ICONA pump and slingback are priced at $930.

Wolford, 619 and 997 Madison Avenue (58-59) (77-78)
Receive 10% off Chinese New Year socks and tights.

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