Bloomingdale’s Celebrates Year of the Snake

US department store Bloomingdale’s is looking for a wave of new customers in the Year of the Snake by celebrating Chinese New Year in their U.S. stores. For the first time in its 141-year history, Bloomingdale’s is rolling out pop-up shops for Chinese New Year in San Francisco, Chicago and here in New York.

n celebration of the Chinese New Year, select Bloomingdale’s will be ringing in the year of the snake with a not-to-be-missed lineup of special events, unique pop-up shops, and much more from January 7 – February 18, 2013.

“Bloomingdale’s is excited to not only recognize and celebrate this special holiday, but the entire Chinese culture,” says Michael Gould, chairman and CEO. “It is our hope that Chinese consumers and tourists, along with all of our loyal shoppers, will enjoy the festive holiday and culture rooted in tradition.”

As a nod to the Chinese red envelope tradition, shoppers at Bloomingdale’s 59th Street, North Michigan Avenue, San Francisco Centre, and South Coast Plaza can get in on the fun by picking up their own red envelope from February 7-10, 2013. Select envelopes will be filled with prizes such as a bMoney card in a denomination of $8, $88, or $888 (a traditional lucky number in the culture), a complimentary small Forty Carrots yogurt in a limited-edition Taro Root flavor, a special limited-edition Chinese New Year shopping tote, and more.

Bloomingdale’s will also be debuting limited-edition pop up shops curated by the retailer’s own style experts that are filled with unique pieces for your wardrobe and home celebrating Chinese culture from
7 For All Mankind, Altru, Asian Loft, Audiology, Baccarat, Christofle, Chronicle Books, Carmen Marc Valvo Couture, Charles Philip Shanghai, Chaser, DCI, Dogeared , Equipment, Fox, Franz, Graphic Image, J Brand , Kenneth Jay Lane, Kim Seybert, Kusmi, Lalique, L’Objet, Maximilian, Me N U, Natori, Riedel, Salvatore Ferragamo , Tateossian, along with a limited-edition reusable “Little Red Bag” inspired by Bloomingdale’s iconic brown bag. Look for these shops at the following locations: 59th Street, Medinah Home, North Michigan Avenue, South Coast Plaza, and San Francisco Centre.

Throughout the Chinese New Year Celebration, and all year long, exclusive Tourism Programs for international and domestic visitors to Bloomingdale’s locations in New York, Chicago, Miami and San Francisco are available. In these cities, out-of-town visitors can receive a special Bloomingdale’s visitor savings pass and gift with purchase. Additional visitor services include a multi-lingual Visitors Center staff and directories (including but not limited to – German, French, Italian, Japanese, Portuguese, simplified Chinese, Spanish). A Bloomingdale’s welcome guidebook in simplified Chinese is also available at locations in New York, Chicago, and San Francisco.

At Bloomingdale’s locations nationwide, there are 187 Chinese-speaking associates (both Mandarin-speaking and Cantonese-speaking), available to make your shopping experience like no other in the world.

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